A new website for Outsource Group, who run managed security, a sovereign private cloud, governance consultancy, a digital forensics unit and connectivity across Ireland, Great Britain and Europe. It folds three websites into one, presents the five as layers of a single platform, and runs on a CMS their own team edits.
98PageSpeed score on a phoneUp from 54 on the old site, and 100 on desktop, up from 83. Lighthouse performance, median of three runs on each
73%lighter homepage3.2MB down to 866KB, measured with every image on the page loaded
100Lighthouse SEO, accessibility and best practicesUp from 85, 77 and 73 on the old site
The challenge: one company, three websites
Outsource Group had become a platform business. Online, it still looked like three separate companies.
Over twenty five years the group grew from IT support into five capabilities: managed security, sovereign cloud, governance consultancy, digital forensics and connectivity. Several began as brands of their own, and each kept its own website.
So a buyer could meet Outsource at osgroup.co.uk, ansecia.com or osgcloud.co.uk, with three logos, three palettes and three ways of describing the business. The main site led with stock photography and a list of services separated by pipes.
There was an irony in it. Outsource’s whole argument is that buying security, cloud and connectivity from separate suppliers leaves gaps between them, where cost and risk collect. Their web presence had the same shape.
Three sites into one
The old osgroup.co.uk, ansecia.com and osgcloud.co.uk homepages break into hexagonal pieces, and a third of each reassembles as the new osgroup.co.uk homepage while the rest falls away.
osgroup.co.uk Outsource Groupansecia.com Ansec IAosgcloud.co.uk OSG Cloudosgroup.co.uk One site, five capabilities
Three logos, three palettes, three stories
Keep what matters, drop the rest
One platform, one site
osgroup.co.uk, ansecia.com and osgcloud.co.uk, now one site
Four rules for the design
Set at the start of the project and held to on every page.
01
Clear in seconds
The homepage opens on a single drawing: five identical plates stacked into one platform, each named on its face. Every plate is the same size and the same weight, so no capability reads as more important than another, and the headline says what the company is in five words.
02
Drawn, not photographed
The core pages carry no stock photography. Each capability is drawn instead, as an isometric schematic on the same plate as the homepage stack: workloads inside a UK boundary for sovereign cloud, a sealed original beside its working copy for forensics.
03
Structure does the explaining
The old homepage was a list. The new one names five capabilities, always in the same order and with the same numbers on every page that lists them. The detail sits one click down, on a page for each.
04
Motion that means something
The stack assembles once, from the top down. A light crosses the edge of each plate, one signal running through all five. Hairlines draw in as you scroll. That is nearly all of it. We saved the flashier ideas for this page.
osgroup.co.uk
Five layers, one template
Each capability has a page of its own, set out the same way as the other four, with one centrepiece that only it has.
01
02
03
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01 Security Platform
S-Core
The managed security service at the core of the platform. Its page makes the case by subtraction: a list of what S-Core removes, set at headline size and struck through. Multiple security tools, alert fatigue, limited in-house expertise, unclear accountability.
The security layer · over everything, all the time
02 Sovereign Cloud
Sovereign Private Cloud
A cloud Outsource own and run rather than resell. The page answers “why Outsource?” in one line, “the short answer is ownership”, and closes on a plain comparison with the hyperscalers.
The UK boundary · your workloads, inside it
03 GRC Consultancy
Governance, Risk & Compliance
The Ansec consulting team, now under the Outsource name. An engagement runs in four steps, assess, advise, rehearse and assure, and AI and data governance leads the seven areas they advise on, marked as their fastest growing ask.
Assess to assure · maturity, built in steps
04 Digital Forensics
Digital Forensics
A government-approved unit in police-approved premises. The page follows one chain of custody from seizure to court, which is the thing a forensics buyer most needs to see unbroken.
The forensic copy · originals stay sealed
05 Connectivity
Connectivity & Communications
Voice, data and mobile, carried since 2012. The page puts the whole argument in one line: with two providers, an outage means two phone calls.
Every site, one network · voice, data and mobile
Every page, one system
Every page and all 125 Insights posts are built from the same parts, so the site reads as one company wherever you land on it.
01Home
One drawing, five layers
The homepage says what the company is in five words, beside the platform drawn as a single stack.
02Platform
A layer, not a bolt-on
How the five depend on one another, one verb each: security leads, cloud underpins, governance enables.
03Sectors
The shape of the work
Engagements are anonymised by design, so the page shows the shape of the work rather than the names.
04About
Founded on a conviction
The group’s story since 2000, and the few facts a buyer checks first.
05Insights
Current thinking
Seven years of posts, filtered by capability, with a featured story at the top.
06Insight post
One layout for every post
Each post carries its capability as a tag and leads into related reading alongside.
07Contact
A conversation first
Book a consultation, or skip the form: the direct email and phone sit right beside it.
01 / 07
On the phone
Built for the phone as its own layout, down to the drawing.
On a phone the stack keeps every plate, number and name rather than being swapped for something simpler. It is framed tight to the plates instead, which takes the names on their faces from about 8px to 11px.
The capability menu opens as a full screen of its own, and the long comparison tables fold into pairs that read top to bottom.
S-Core
Home
About
Security
A security company’s own website is the first thing a careful buyer might test. Outsource’s was hardened before it went live, and we host it and look after it ourselves.
What that involves stays between us and Outsource, which is rather the point.
What else we built for Outsource Group
The parts of the site that do their work quietly.
01
A CMS their team runs
Statamic, with a library of page sections the team arranges themselves: ledgers, comparisons, timelines, numbered grids. A new page is put together from the same parts as the rest of the site, so it looks like it belongs.
02
Seven years of Insights, brought across
125 posts from 2019 to 2026, moved from the old site. The old news addresses redirect to their new homes, so links out in the world still land on the right article.
03
Three domains, one destination
ansecia.com and osgcloud.co.uk now redirect to the new site, so old links, bookmarks and business cards all arrive somewhere current.
04
A homepage that follows the Insights
The Current thinking cards on the homepage are picked from Insights posts rather than typed in, so changing a post’s picture or title updates the homepage as well.
05
Built to be found
A sitemap that builds itself from the content, page titles and descriptions the team can edit, and the old site’s addresses redirected, so the search history it had built up carries over.
06
Every capability, one menu
The Capabilities menu leads with the platform and lists the five beneath it in platform order, so the structure is there before anyone opens a page.
The Tech-Spec
Laravel 13 and Statamic 6 underneath, with Vue 3 and Tailwind CSS 4 on top, built with Vite. Statamic gives Outsource’s team control of every page and post, and we host the site and look after it.