Everything about your new website - the content, the way it looks, and the way it works - is determined by the website design.
Web design is a process of conceptualising, planning, and building a collection of electronic files that determine the layout, colours, text styles, structure, graphics, images, and use of interactive features that deliver pages to your site visitors. Professional Web design helps to make your business appear credible online.
When designing a website, we make sure to use the latest web design techniques, along with the most up to date technology and equipment to deliver the best quality website possible for our client. It is important to us that our work stands out from the crowd. There are many web designers in Belfast that produce basic websites that do next to nothing for their clients, we always strive to go further.
Our websites come with the latest in Google tracking technology as standard. With visible metrics and live traffic analysis, you can see exactly who is on your website and how they got there in the first place. This sort of information is invaluable when assessing the performance of a website.
We want to help you!
Our business relies on producing great results for our clients online so they sing our praises to their customers, friends and colleagues. We help ourselves by helping you!
SEO stands for Search Engine Optimization, which is the practice of increasing the quantity and quality of traffic to your website through organic search engine results.
Google and other major search engines rank websites they “crawl” on the internet based on a range of different factors. These range from the relevance and quality of your content, page load speeds, user experience on both mobile and desktop and even accessibility issues for disabled users. It is important that all these factors are addressed and optimised before a website is launched and also as an ongoing process to improve results.
Our SEO packages offer a monthly evaluation of your website, it’s traffic and performance in search results for the keywords associated with your business online. We test and tweak each of the factors mentioned in the paragraph above to make sure your website is going up the rankings rather than down. It is important to note that the criteria search engines uses to rank websites changes on a daily basis and without regular attention you can end up falling down the rankings, meaning a reduced number of enquiries and in turn conversions and sales.
Although our company was founded recently, we have over 10 years experience in the industry, working with ambitious start-ups to established companies. We are confident we can deliver for your business.
E-commerce is the practice of selling goods or services online through a payment facility on your website.
An e-commerce website opens up the potential of the internet to your business, allowing you to compliment your traditional sales with online revenue. There are many different methods of building e-commerce websites, each with their own advantages and disadvantages. You may have heard of technologies like Shopify, Magento, Wordpress and Amieos, all of which are viable methods for selling online.
When beginning an e-commerce website we start by selecting the right technology for the job. If it is a drop-shipping website we might select Shopify or if it is a large catalogue website we might go with Magento. This however is only the first step in the process, user experience, landing pages, analytics and conversion tracking are some other considerations to have before designing the website itself.
We love building e-commerce websites as they offer fantastic metrics that show direct return on investment against a new website. Some of our clients have seen enormous rises in sales worth thousands of pounds a year.
Did you say Social?
We define success as a measurable increase in website traffic and increased conversion rates. Our social media campaigns have generated in thousands of pounds in sales for our clients.
Advertising on social media is one of the most effective forms of advertising, with the right approach you can reach people interested in what you are selling on a huge scale.
When beginning a social media campaign there are a lot of factors to consider. Who is your target audience? What are their interests and where are they located? When we identify who we are trying to put your campaign in front of then we can begin to design the graphics, create the video content and write the text that will trigger a click from a potential customer.
The most useful thing social media advertising has to offer is the traceability of the campaign which gives us the numbers to prove its success. We can tell you exactly how many people clicked the advert, which platform they came from, what time of day and whether the click resulted in an enquiry or direct sale. We can then use all this valuable data to identify successful elements of the campaign and improve the conversion rate for the next one!
Social media is now one of the most common methods of advertising, if you aren’t doing it, your competitors are and you will be at a huge disadvantage. With our experience running successful campaigns for businesses ranging from car dealerships to personal trainers, we can help you become the business with the competitive edge.