Online users and their behaviour
A staggering 72% of consumers who perform a local search visit a store within 5 miles of their current location and 78% of location-based mobile searches result in an offline purchase, as Google has recently made changes to help small local businesses get recognised. Another statistic shows that 53% of website visits are abandoned if a website takes longer than three seconds to load and for every one second delay in website load time, conversions fall by 12%, this highlights the need for a high quality website in 2019.
Mobile phone users
The following statistics show why responsive, mobile friendly websites are important and why in 2019, many businesses still fall short online, with 3 in 4 smartphone owners turning to mobile search first to address their immediate needs.
On the local front this is a major issue as 61% of mobile searchers are more likely to contact a local business if they have a mobile-friendly site and as the average mobile webpage still takes 15.3 seconds to load this seems to still be a major issue that is prominent with local businesses. First impressions are always very important, and having an unresponsive website is never a good image for your business.
Building websites mobile first
How can we help you take advantage of the changing environment that customers use to access your website? As technology moves fast, we stay up to date, and build all websites with the latest hardware technologies in mind, giving your website the longest life-span possible. We also make sure to offer our clients maintenance deals, so they can stay up to date with the latest technologies and trends, to get the most out of their business digitally. Mobile first is our attitude towards websites, ensuring your users have the same experience on mobile, desktop and everything in-between. As previously discussed in the section above, we build our websites on the best technologies, ensuring the load times are lightning fast, so that your website stands above the competitors.
Beating the competition
Others are investing in good SEO (Search Engine Optimisation) with 57% of B2B marketers stated that SEO generates more leads than any other marketing initiative and 72% of online marketers describe content creation as their most effective SEO tactic. Make sure your website is describes your business properly and that it is SEO friendly as well as complies with Googles standards.
80% of small businesses do not invest in content marketing, and less than two-thirds (64%) of small businesses have a website, experts warn that they are missing a key marketing opportunity this transition over time has seen not only large businesses have websites, but small business as well, however, most small companies are still not taking advantage of this business necessity in 2019.
Word of mouth is still the most prominent way of gaining new customers, however, 88% of consumers trust online reviews as much as they trust personal recommendations this makes it important to have a good online presence, as this is a way to gain new customers in new locations. The content you create to achieve your online presence is important too, as 47% of consumers view 3-5 pieces of content created by a company before talking to a salesman from that company, make sure that your website, and the content on it reflects the quality of your business.
As time goes on it is only more apparent that the world is becoming more digital, in 2018, 52.2% of all worldwide online traffic was generated through mobile phones, up from 50.3% in the previous year , as this number continues to rise along with the amount of online users every then it is important that not only does your business have a website, but a fast loading, high quality, trustworthy, brand reflecting, responsive website.
What Element Seven can do for you.
How can we help you take advantage of these behaviours?
By ensuring your content has the best SEO (Search Engine Optimisation) possible, we help boost your business through the ranks so that when someone locally searches your company, it will be there for them to see on Google and other search engines.
When the user clicks on your highly ranked website, it will be built on the best technologies and will have a fast load speed as we will ensure it is optimised to the highest standard, so that you do not lose any potential sales conversions due to a slow loading outdated website.
Will my site be mobile friendly and how will I gain users trust?
Finally once the user lands on your website and is wowed by its amazing load time, they will find the highest quality content, in a feature driven website, and will have the same experience, regardless of what device they are using. As we are user interaction specialists, that research and analyse how users interact with your business, we will apply this to your website, to ensure that your users go on a journey of your business and are converted from users into customers.
What about the future of my website?
With our advanced skillset in the latest technologies and attention to detail, we produce high quality products, that guarantee a longer lifetime for your website, compared to cheaper alternatives which will not as easily withstand the test of time. At Element Seven, we do not want customers, we want clients with whom we can relate and help grow their business alongside our own.
To help aid this, we offer client discounts, we also help our clients avoid large payments when the time comes to heavily update the website, this can be accomplished with our maintenance packages, which allow us not only to ensure your website has the latest updates, security and is operating as it should, but we also use this time to help update your website to the latest design trends, and recommend our clients new features if we believe they would be beneficial to their business.