So, you want to advertise on social media? You may have heard about or experimented with Facebook ads. However, most businesses that advertise on Facebook have not heard of one of the most important tools that they should be using right away, Facebook Pixel....
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The Facebook Pixel will help you get the most out of your social ad budget and below, we are going to explain not only why to use it, but how to use it.
You probably see it all the time Ever been on Facebook, scrolling down your timeline, and up pops a product you have been looking at on a website, you have probably wondered, how does Facebook know what I have been looking at, well, that is the power of Facebook Pixel. Maybe you left the website to go and shop elsewhere, maybe you were not sure whether or not you wanted to buy it right now, maybe you wanted to confer with your partner first but forgot about going back to the product? Well, do not worry, because Facebook is here to save the day...?
This marketing tactic may seem a little sneaky at first, but there is no doubt that it is one of the most powerful forms of marketing, being able to find people who are already interested in your product or service and promote it to them further, the conversion rates are often much higher than generalised marketing.
What actually is Facebook pixel?
Simply, Facebook pixel is a snippet of code that you place on your business website. This code collects data that helps you track conversions from your Facebook ads, build a target audience to remarket to people who have already visited, and performed various actions on your website.
Facebook Pixel works by placing and triggering cookies within the browser, to track your website's users as they interact with the different pages and features on your website. as well as your ads on Facebook.
Why you need to start using Facebook pixel
Facebook pixel allows you to generate data that you can use to improve Facebook ads, and better target your ad campaigns. Facebook tracking pixel data helps ensure your ads are seen by the people who are most likely to engage with them. It is in Facebook's interest that your ad does very well, the more you use them, the more money they make, so Facebook's clever algorithms ensures with effective marketing, you will improve your chances of a more lucrative return in investment.
Even if you have never posted a Facebook ad, you should get your developer to add Facebook pixel to your website immediately. It will start collecting data right away so that when you create your first ad, Facebook will already have data from your website, allowing you to create target markets and more effectively utilise the platform.
By using Facebook to retarget with pixel data and dynamic ads, you can show targeted ads to people who have already visited your website. You can choose to get really specific at this point, for example, you can show people an ad for the exact product that they abandoned in a shopping cart or added to a wishlist on your website, prompting them to purchase this, I think the majority of social media users have probably made an online purchase through dynamic adverts using pixel data.
Another area you can be specific with is by using Facebook's targeting data to help you build a lookalike audience of people who are a similar demographic to your current customer/user base, it will look at Facebook users that have similar likes, interests, and behaviors to people who are already interacting with your website. This is really effective when trying to expand your potential customer base.
